Prada

With Miuccia at the artistic helm, family business Prada has been at the top of the fashion world since the 1990s. The company was founded in Milan in 1913 and has been a reputable producer of luxury goods ever since. Prada has been responsible for countless trends, from the ubiquitous black nylon rucksack that brought them back to the fashion fore and their version of the sexy secretary, to the launch of the designer sneaker and this season’s banana earrings.

The installation is made in collaboration with OMA. Since its 1992 project for the Kunsthal museum in Rotterdam, it’s been impossible to imagine architecture without Rem Koolhaas’s firm. With an international circle of clients including St Petersburg’s Hermitage museum and the house of Prada, OMA has left its mark all over the world. The leading firm boasts offices in Hong Kong, New York, Beijing and Rotterdam, and its assignments range from residential buildings to a study of CO2 reduction in Europe.