Arnhem Mode Biennale Edition 2011 revealed - her name is Amber

The fourth edition of the world’s largest cultural fashion festival will take place from 1 June to 3 July 2011 in the city of Arnhem. Entitled Amber, it will endeavour to unravel the phenomenon of fashion.

Please welcome Amber. Fashion is Amber and Amber is fashion, a whimsical and fleeting phenomenon, whose personality is omnipresent in our society and whose influence we can barely escape. As hard as we may try to pin Amber down, there will always be an element of her that remains just out of reach: the sparkle, the glamour, the dream. She is as a mysterious femme fatale and we cannot help but follow her, lured by her charms and in the hope that she will bestow some of them on us.

On three locations – the epicenter in an old industrial plant of AkzoNobel, the Museum for Modern Art and the city center of Arnhem – we search for fashion’s true identity. Exhibitions, presentations, lectures and workshops focus on different traits of Amber’s wondrous persona and thus unravel the phenomenon of fashion.

In this quest AMB is supported by a large amount of national and international designers and artists. We are proud to announce that amongst others the following will participate:
A.F. Vandevorst, Amie Dicke, Ann-Sofie Back, Bless, Capricious, Commuun, Damir Doma, Fashion In Film, Inge Grognard & Ronald Stoops, Iris van Herpen, Juun J, Maison Martin Margiela, Nicholas Kirkwood, Nico Muhly, Ohne Titel, Patrik Ervell, Preen, Prada, Rad Hourani, Raf Simons, Rodarte, Siki Im, Six Scents, Thom Brown, threeASFOUR, Wendy & Jim.